Storytellers of a new generation
Branded Content In India


Priyanka Kochhar | Love Letters To India

This model and motorcycle enthusiast has a thing or two to say to the male dominated biker world.

The Man Who Planted A Forest: Jadav Payeng

One tree doesn’t make a forest, but one man can.

We All Have Our Mountains To Climb; Atul Kasbekar's Was To Quit Smoking

Atul compares the journey of going smoke-free to that of scaling a mountain.

My Best Friend And I Were Inseparable Till The Day I Got My Period

The two Indias and the maladies of a stigma that affects innocent lives.

A South African Graffiti Artist's Tribute To Haathi Mere Saathi

All the way from South Africa, Falko One paints the streets of Mumbai with his trademark elephant art.

As Petty Politics Aim To Divide Us, Fashion Stands Out As It Embraces Individuality And...

"And now, I'm just trying to change the world, one sequin at a time." - Lady Gaga

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The Great Indian Chamcha

There are many ways up the corporate and political ladders. The second quickest is Chamchagiri. Learn this fine art now from the Masters themselves,

The Great Indian Chamcha: oiliness is next to godliness

Their supreme devotion to their ‘lords’ is mind-boggling. They will run, they will kill, they will die for their God!

The Chamcha Games

Years of stringent training and toe-licking dedication have led to the highest standards in the world of Chamcha sports.

The Knee Race

Ready, steady, on all fours, go!