What does the colour blue sound like? Nexa and 101 India tasked three musicians, a composer and a director with the task of interpreting the signature Nexa Blue in an innovative way. Synesthesia is a neurological condition by which two senses get crossed. For these synesthetes, when they hear music, they see a colour. Using this skill, the unique colour of Nexa Blue was interpreted in the form of music.

101 The Brief is India's celebration of India's creative community, providing a brief to a creative individual or group, and then watching them express themselves. From cinematographers to cartoonists, graphic designers to grunge rockers journey into the minds of India's most creative people and see what it takes to create a piece of magic.